Who is a Musical Leader? 
Interactive Poster Campaign 

Concept & Design with Georgia Siama & Irina Trajkovska | in collaboration with the Communication Department of the Conservatory of Amsterdam, 2024

 

The Master Musical Leadership consists of 5 pillars: Musicianship, Music Pedagogy, Socio-Vultural Context, Project Management and Research. Very often it gets difficult to answer what it is in one word because of its prismatic nature. To augment the visibility of the Masters within the conservatory and open a dialogue with the public, we designed an interactive poster campaign, posing questions. The 3-poster campaign aims to spark curiosity within the conservatory and invite students, teachers, and visitors to answer the questions using stickers. The playful and analog way of interacting with the posters allows humorous engagement with the audience. The final poster reveals a spider diagram that shows the 5 pillars of the Master Musical Leadership. Each shape represents an individual, a student, a teacher, or an alumni and their position in the field. This is a map of our community showcasing the whole spectrum of disciplines.

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